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ZABU Blog

News and Blog

Articles about web development, technology and digital operations. We share knowledge and experiences from our projects.
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Core Web Vitals in 2026: What They Are and How to Improve Them Technical SEO
13 Jul 2026 • Yamile Bunino

Core Web Vitals in 2026: What They Are and How to Improve Them

LCP, INP, CLS — Google's three real-user performance metrics that directly affect your rankings. Learn what each one measures and how to improve them.

What Is a REST API and What Is It Used For? A Business Guide (2026) Software Development
12 Jul 2026 • Yamile Bunino

What Is a REST API and What Is It Used For? A Business Guide (2026)

An API is the bridge that lets two software systems communicate. Learn what it is, how it works, and when your business needs one — no coding knowledge required.

AI Agents for Business: What They Are, How They Work, and How to Apply Them (2026) Artificial Intelligence (IA)
10 Jul 2026 • Yamile Bunino

AI Agents for Business: What They Are, How They Work, and How to Apply Them (2026)

An AI agent doesn't just answer questions — it reasons, decides, and executes multi-step tasks by connecting to your business tools. This guide covers what AI agents are, how they differ from chatbots, real use cases by department, benefits, when they make sense (and when they don't), and how to get started safely.

How to Choose a Custom Software Development Company (2026 Guide) Desarrollo web
09 Jul 2026 • Yamile Bunino

How to Choose a Custom Software Development Company (2026 Guide)

Choosing the right custom software development company defines whether your project succeeds. This guide gives you the key criteria to evaluate providers, the questions you should ask before signing, the red flags that signal trouble, and the most common mistakes that make a development fail.

Why Your Business Should No Longer Focus Only on Google Rankings, but Also on ChatGPT Artificial Intelligence (IA)
02 Jul 2026 • Yamile Bunino

Why Your Business Should No Longer Focus Only on Google Rankings, but Also on ChatGPT

Companies can no longer focus only on ranking in Google. More and more people are searching for answers directly in AI tools like ChatGPT, Gemini, and Copilot. That’s why, in addition to traditional SEO, businesses need to embrace AEO (Answer Engine Optimization): creating clear, useful, and well-structured content that AI systems can understand, reference, and cite in their responses. This helps increase online visibility, build brand authority, and generate more qualified leads.

Custom Software vs Off-the-Shelf Solutions: Which Is Right for Your Business? Desarrollo web
16 Jan 2026 • Yamile Bunino

Custom Software vs Off-the-Shelf Solutions: Which Is Right for Your Business?

Choosing between custom software and an off-the-shelf solution is a strategic decision that affects cost, scalability, and efficiency. This guide explains when each option makes sense, their pros and risks, and how to decide based on your business stage and goals.

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